United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury brands.
A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, writes Vanita Kohli-Khandekar.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires
Meet Anna Chandy, chairperson of the Deepika Padukone-led Live Love Laugh Foundation.
Kapil Sharma, the anchor of Comedy Nights with Kapil, is the hottest property on Indian television today
